September 1, 2009

Are You Differentiated Or Just Another Real Estate Investor?

You change how your seller prospects perceive you by creating a meaningful, relevant, benefit-driven and positive positioning for yourself.

How do you do this? You do this by creating a message that is clear, easily understood, and immediately interesting to your seller prospects and put it on everything that has anything to do with your business

If You Think Haven’t Positioned Your Business, You Really Have. You’ve Positioned Yourself to Be Undifferentiated And Part Of The "We Buy Houses" Blur!

And the message you create should answer the question: “Why should I do business with you over all other options I have, including what I’m doing right now, or doing nothing at all?”
Let’s do this right now. Right now, answer the question this question.

My seller prospects should do business with me over all other choices because:

The answer to this question is your USP? (Unique Selling Proposition). Your USP is what is unique about you offer your seller prospects, that sets your apart from anyone else you are competing with, and also other choices the seller has in the marketplace.

It may be difficult for many of your to answer the question above. However, if you want to succeed in the creative real estate business without the brain-deadening trial of cold-calling and talking to people who call you with properties you don’t want every day, you must find an answer!

You must decide how you will position yourself in your prospects minds with a USP that is benefit-focused, concise, and meaningful to the seller.

About the Author:
Ben Innes-Ker is a father, best-selling author, and real estate investing warrior. He has developed the Motivated Seller Magnet to help real estate entrepreneurs attract more motivated sellers with less effort and increase profits. To receive your 23 page special report that reveals a real estate investing course anyone can use to achieve this too, visit: http://www.motivatedsellermagnet.net

http://www.midastouchhomes.com/value/sell-a-house.html

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