Single Property Sites - A Time-shift Open House

I came across the following article on another blog that seemed to be a good extension of the Virtual Open House concept and could easily be incorporated to increase the marketing reach for properties…

Single Property Sites - A Time-shift Open House
Posted on Real Estate Blog Lab

One of the greatest things to come along is the ability to see some of our favorite televisions shows when ever we want. Time shifting isn’t new, with VCR’s people have been practicing time shifting for a couple of decades. Tivo came along to the cable crowd and now we have on demand movies and TV shows we can see whenever we want. I hear it won’t be long and most of what we want on TV won’t even have a broadcast time, we will simply pick the show we want to watch when we want to watch it. Time shifting seems to be manditory for the fast paced, fully active packed days many people live now.

Now time shifting has entered real estate as well. Gone are the days when you have to call a realtor and have them look up available properties in their MLS book, treated by many as a holy book, and others as the treasure chest of power and riches. No longer do consumers have to set an appointment to go with a realtor or agent to see what the inside of a home looks like. The time of planning your Saturday or Sunday around the open house schedule no longer exists.

Now buyers go to realtor.com to look at listings. They google local mls information and view web sites in those areas they are thinking about moving to in the future.

They can take a virtual tour of a home on the other side of the world. It doesn’t matter what time of the day it is. They don’t have to make an appointment to see the home. They click the mouse a couple of times like magic they are granted a view into their prospective new home. They can see the mountains from the backyard, view the pool and spa, and see what kind of light fixtures are in the great room.

The open house has traditionally been when the “public” could see a house without a realtor, no need for “The Book” either. But you have to read the papers or just drive around town between 1 and 4 PM on most Saturdays or Sundays to find the signs with arrows on them and the magic word “Open” displayed somewhere around a directional arrow.

Now we can time shift many open houses. We can make it so buyers can google an address, location, or event and find an entire website dedicated to the property.

This is the beginning of a series of post that will outline the process of creating and setting up single property sites. Here is some of what we will be covering.

Hosting your sites
Wordpress themes
Wordpress plugins
SEO for the sites
How to get them found in the Search Engines
Layout
Category names
Maps for the site
Photos & Video
When the series is done you will be able to set up single property sites and learn some thing you can do to your regular blog or website to help it along the way as well.

Here are some examples of these types of single property open houses.

http://www.13237mortarpestle.com/
http://5378wdesertflora.barbaralasky.com/
http://62235esandlewood.barbaralasky.com/
http://4241epontatoccanyon.barbaralasky.com/
http://4875windsongcanyon.barbaralasky.com/
http://www.barbaralasky.com/3149Macenroe/

There’s a variety of URL’s, different themes and various pages and posts for each. They are listed from earliest creation to latest.

If you have any questions or comments along the way please ask. I’ll be glad to answer question as they come up. I’ve been looking forward to writing this series for some time. I just keep doing more and more research on the topic and learning along the way, but it is now time to start the writing.

I hope it will be of interest to all that read this blog and everyone will get something out of it for your own blogging experience even if you don’t plan on using single property sites.